Museu do homem do nordeste [Museum of the northeast man] is an artist publication by Brazilian artist Jonathas de Andrade. Part of his solo show at Kunsthalle Lissabon, titled Posters for the museum of the northeast man, but autonomous from it, the book refers to "Museu do Homem do Nordeste", an ethnographic museum created in Recife, Andrade's hometown, in the late 70's by sociologist and writer Gilberto Freyre.
Through approaching working class men on the streets of Recife or by placing ads on the local newspapers requesting men to be photographed for the posters of the museum, Jonathas de Andrade has established an ambivalent relation with both the men and the identity they were asked to portray, through the anthropophagous and eroticized gaze of the camera lens. The posters depicting men in different daily activities try to explore, question and reassess the issues behind the construction of a regional identity, that of the north-easterner Brazilian, and its present-day meaning/relevance.
Museu do homem do nordeste [Museum of the Northeast Man]
Jonathas de Andrade
Co-publicado por Kunsthalle Lissabon, Mousse Publishing and Tijuana.
19.2 x 28 cm